Morocco’s European-style Beach Resort - Agadir

The transformation of Agadir from a walled fortress town established by the Portuguese into a modern coastal resort is remarkable, especially considering the devastating earthquake of 1960. King Mohamed V's vision to recreate Agadir as a European-style vacation destination has indeed shaped its current identity, making it a popular spot for both tourists and locals seeking its picturesque beaches and favorable climate.

Souk El Had stands out as a cultural and commercial hub, attracting visitors eager to experience local markets and traditional Moroccan crafts. Additionally, Agadir's role as an important fishing port underscores its economic significance, particularly in the sardine industry, which is a vital component of Morocco's economy.

Overall, Agadir offers a unique blend of history, culture, and modern tourism, making it a fascinating city to visit and explore.

This is what caught my eye; I hope you enjoy!

On the top of a hill, stands this, the city’s oldest Kasbah. It housed the old city, much of which was affected by the earthquake that struck the city. The fort is located on the top of a mountain rising 774 feet above sea level near the current port.[

Sand, surf and sun are a major attraction here in Agadir.

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Lit up on the hill leading to the Kasbah is the Arabic inscription “God, Homeland, the King”

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Many of the hotels near the beach are upscale properties.

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Not every restaurant or hotel serves cocktails, beer or wine.

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Souk El Had

One of the entrances to the souk

The souk is home to over 6,000 shops spread over 13 acres.

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Travelers and locals alike come to purchase spices, fruit, vegetables, leather goods and much more.

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This is the oldest Kasbah up on the hill

The view of the beach from the kasbah on the hill.

Agadir has developed into an important commercial and fishing port and is famous for its abundance of fish and mainly sardines (the first sardine port in the world).

What you should know:

• Morocco currency is the Moroccan Dirham.

• Tipping is not generally expected, but feel free to leave extra when you receive exceptional service.

• You will need a valid passport and a travel power adapter if you are from the United States.

• The official language of Morocco are Arabic and Berber, but some people speak partial English.

• There are hiking and nature trails nearby.

• There is a Moroccan tradition of drinking mint tea, often served in pretty glasses.

• There are quite a few restaurants.

• Restrooms are available in some shops and restaurants.

• Morocco is a budget-friendly destination.

• Many public bathrooms in Morocco will ask for a few dirhams to use it.

• You could spend anywhere from a couple of hours to a couple days exploring here.

• Throughout Morocco, bargaining is a common practice. Always bargain for the best price.

• Alcohol, wine and beer are not served in all restaurants or hotels.

• The primary languages spoken in Agadir are Berber, Arabic, and French, with English also widely spoken.

• The Islamic call to daily prayers can be heard five times a day delivered from a minaret and can be heard across neighborhoods as a reminder. The Moroccan authorities generally do not enforce the act of praying, it is left to the individuals showing the balance between cultural and religious traditions and personal freedom.

• Crossing a street can be very challenging in all of Morocco.

For more information: Agadir