Assembly Line Housing With A Custom Look - The Alexander House
The Alexanders were already successful developers in Los Angeles. When they arrived in the desert, they began building moderately priced homes designed for middle-income families and second-home buyers.
The concept of assembly-line housing refers to prefabricated or modular homes created for mass production while still allowing for some customization to reflect individual tastes. These homes featured efficient, adaptable floor plans that incorporated decorative wood finishes, clean lines, and walls of glass, seamlessly connecting indoor and outdoor spaces.
The mountains and desert sands of California’s Coachella Valley inspired a distinctive style of the Modern Movement known as Desert Modernism. This architectural style is characterized by extensive use of glass, deep overhangs, indoor-outdoor living spaces, and natural materials. It embraces mountain views and achieves an elegant yet informal aesthetic.
A major part of Alexanders' success was their association with the talented architect, William Krisel who was a partner in the Los Angeles firm Palmer and Krisel, Inc. The Alexander Construction Company would go on to eventually build over 2,200 homes across the Coachella Valley.
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The Alexanders changed the face of Palm Springs with the construction of more than 2,500 homes in the modernist idiom.
What you should know:
Guided tours of the house can be arranged through Modern Tour. Reservations must be made online.
For more information: Alexander Construction Company
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